Product anti-counterfeiting "is the core part of the enterprise anti-counterfeiting system, and also the basic requirements for customers to purchase and use products. Printing labels on the packaging can effectively prevent fake goods from deceiving consumers and protect the brand image of enterprises. In the Chinese market, there are two commonly used forms of labels: traditional paper labels and RFID electronic anti-counterfeit labels.RFID electronic anti-counterfeiting label has the advantages of tamper-proof and easy identification, and is a new anti-counterfeiting method. Compared with traditional paper label, it has the advantages of non-duplication, non-forgery and low cost; Compared with traditional paper labels, it can achieve greater reproducibility. With the continuous development of electronic technology, RFID electronic anti-counterfeit labels have also been further developed.

一、 Anti-counterfeiting principleRFID electronic anti-counterfeit tag is a small electronic device with radio frequency tag, which can identify multiple RFID electronic tags on a line at the same time, so it is also called multi-frequency electronic tag. The tag has non-contact reading ability, and its working principle is as follows:

A. In an RF environment, identify the identity of a product by sending or receiving RF signals.

B. When the tag is in working state, the RF signal is sent to the reader to identify the product.

C. If the product is not activated when the reader sends instructions, the product is identified as a legal product.

二、 The difference between traditional product anti-counterfeiting and RFID electronic anti-counterfeiting labelThe traditional anti-counterfeiting method is generally to print anti-counterfeiting marks on the outer packaging of products. This method has high cost, low efficiency and can not adapt to the increasingly fierce market competition. RFID electronic anti-counterfeit label can be directly printed on the product, and the label content can be stored in the mobile phone or computer, to facilitate consumer inquiry.

三、 RFID technology advantages

1. Strong anti-counterfeiting ability: the use of RFID electronic labels for anti-counterfeiting can fundamentally eliminate the appearance of counterfeit products and protect the enterprise brand image;

2. Information security: The combination of RFID technology and electronic authentication can effectively guarantee the information security of products;

3. Low cost: RFID technology is used to realize product anti-counterfeiting, without the need to make traditional paper labels, which is convenient to use;

四、 Application field

RFID electronic anti-counterfeit label is widely used in all walks of life due to its obvious advantages.

(1) Logistics and distribution industry: It is mainly used for the management of goods in warehouses, freight yards, distribution centers, distribution centers, etc. Through RFID technology in the warehouse, it can realize the logistics management of rapid positioning and tracking of goods.

(2) Logistics and warehousing industry: mainly used for material management: code the stored materials and place them in the storage area to realize dynamic tracking and supervision of goods.

(3) Manufacturing: mainly used in various industrial production lines to record production data.

(4) Logistics and distribution industry: Through the coding of goods, the tracking management of goods in the transportation process can be realized.

(5) E-commerce: mainly used for electronic authentication services and electronic payment services;

(6) Commercial retail: mainly to realize the rapid identification of goods and track the circulation process of goods through automatic identification system;

五、 Future development trend

The arrival of the Internet of Things era will bring new changes to the anti-counterfeiting industry. In the era of the Internet of Things, RFID technology has become a new darling, and more and more enterprises have begun to use and promote this new technology. In this transformation, enterprises should actively explore new technologies and new models of RFID product anti-counterfeiting, promote the development of product anti-counterfeiting industry, and promote the development of the entire product consumption field. RFID electronic anti-counterfeit label will bring more information and better shopping experience to consumers.