Lado Avesso, a women’s fashion brand headquartered in Maringa, Paraná, Brazil, adopted RFID chips in clothing technology this year after successfully testing RFID chips in clothing.

Lado Avesso, a women’s fashion brand headquartered in Maringa, Paraná, Brazil, adopted the technology of RFID chips in clothing after a successful test. Veridiana Silva, IT manager of the fashion brand, said: “With the implementation of, the operation process can be more comprehensively managed and has more flexibility. Nowadays, the use of RFID chips in clothing technology is causing customers to become more aware of technology. Interest in use.”

Lado Avesso’s original purpose of adopting technology is to simplify the company’s delivery and billing process, and to track products in the supply chain. “The cost reduction of RFID chips in clothing made our project feasible. We started testing RFID chips in clothing at the beginning of 2020. After the implementation of the RFID chips in clothing project, all of our businesses began to use technology for production and planning. Fee.”

According to Veridiana, the most challenging part of project implementation is the operational process, as this requires cooperation with all departments of the company, from cutting, production and development to the final part of the company’s revenue. She believes that “the cooperation of the entire company is very important to the success of such a project”, and even the stylists have been affected by the new technology.

“We can print all labels without the help of external agencies.  RFID chips in clothing has brought changes to warehouse management such as the separation of materials in factional processes. Initially, labels that only used barcodes were manufactured in-house, which also requires employees to accept the new process. Training.”

One of the benefits of introducing RFID chips in clothing into the process is to unify the labels used for clothing. Veridiana further explained: “We have maintained the circulation of parts while speeding up the process. Another benefit is the process of checking the goods inside the faction, which is part of our development using the attributes of RFID chips in clothing.”

Lado Avesso has approximately 1,600 direct and indirect employees and approximately 20 million customers, and sells in more than 1,500 cities in Brazil, with a history of more than 30 years. According to its founder, Lado Avesso is a women’s fashion brand, “its main feature is the aesthetic attitude that values ​​women’s modern elegance.” The brand stands out for the quality of its jeans (the company’s flagship product).

Over time, the company analyzed the world trends and the consumption profile of the Brazilian market, and expanded the brand’s influence to the fashion segment.

A comprehensive understanding of the benefits of inventory brings benefits that extend from the production line, because the product receives the RFID chips in clothing label once it is manufactured. Thanks to the good cooperation with RFID chips in clothing Manufactures, Lado Avesso’s project has been successful and has become a positive experience. “If someone asks me if I will restart the entire deployment process, I will definitely say yes.”

Lado Avesso is currently considered to be one of the fastest growing women’s brands in Brazil. Just as the company’s website says: “This is our development process. We always pay attention to providing high-quality products with bold designs and reasonable prices. We strive to bring more perfect series every season, always in line with the latest fashion Trends are related to the consumer needs of the target audience.”